The Christmas drinks rush will be something well known to every restaurateur and publican, as post-work drinks and office Christmas parties kick off and everything gets busier. To take advantage of this extra footfall most pubs and bars develop seasonal drinks menus to help get customers into the Christmas spirit. From cranberry based cocktails to classics such as eggnog and Irish cream liqueur, harnessing the power of the festive mood is key to making your Christmas season a success.
At such busy times, your equipment has to stand up to the pressure from this added trade. Robustness and hardiness is key, and with Williams’ range of back bar equipment you can rest assured that the fridges will stand up to the Christmas rush. Our range of refrigerated bottle wells and bottle coolers are robust enough to cope with the demands of a busy venue, operating efficiently to maintain temperature as the doors are opened and closed continually. Our bottle wells feature a hard-wearing hygienic stainless steel exterior and interior, and even have built-in bottle openers and cap catchers for speed of service.
Festive drinks that are full of flavour and sparkle, but are quick to make or can be prepared in advance, can be a great win for your business. Williams’ range of preparation equipment are the perfect partners to your back bar equipment. For example, the TW4 Thermowell is a refrigerated countertop unit designed to keep ingredients such as fresh fruit or syrups chilled and easily accessible. Similarly the PW4 Prep Well is a mobile refrigerated preparation unit that can be easily moved around the bar area, meaning that fresh ingredients can be moved to where they are needed. Sliced fruit and other garnishes can be prepared ahead of time and kept perfectly cool ready for service. Making sure drinks can be dished out quickly will increase your customer’ average spend - as hopefully they’ll have time for that second round.
Be sure not to forget the non-drinkers this Christmas either. The UK soft drinks industry is worth £15.7 billion and counting. Making your bottles visually appealing is a simple way to attract more sales this season, and never had it been easier with Williams bottle coolers. These are stylish units that display premium bottled drinks to eye-catching effect. They feature double glazed doors and bright, low energy consumption lighting for excellent display and presentation. With a choice of black PVC, coated galvanised steel, or stainless steel exterior finishes, you can also make sure your back bar equipment matches up with your decor.